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The Importance of Blogging..

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A point reiterated time and time again is that blogging is an important part of any PR plan and strategy. While blogs may have been seen as unimportant "journals" that anyone could write, their importance is ever growing. Reporters and companies are continuing to see the influence that bloggers can have on customers and Internet users.

Blogging is still available to anyone with an email address and Internet connection, but often times, blogs with no useful content or content of value quickly die and get forgotten about. There is always room for a good blog with useful content of value.


The ease of blogging as well as the economical benefits make it a smart component to consider when creating a PR plan. In addition to blogging yourself, it is important to read other blogs. Influential bloggers may have thousands of readers; as such, there is a lot of value in tracking their blogs that may feature content on your company. Think about your objectives and evaluate if blogging would help in accomplishing your goals.

Blogs can serve a great purpose for any company. They can include, among others:

The ability to monitor, track, and respond to what it said about your company by other bloggers.
The opening of the lines of communication between your company and your customers.
The opportunity to add to and help shape conversations taking place on your blog and others that concern your company.

Whether you create and manage one yourself or read and follow others, blogs provide the chance to really create a sense of community with your current and potential customers. They also allow for you, the company, to provide content that is valuable to your customers rather than simply advertising to them. The Internet makes it possible for customers to find you, even searching for your company by the services you provide or the content you provide online. Why not make it more valuable for customers to visit your blog? Once you've proven that your blog and your involvement in other blogs is more than an advertising outlet, they are more likely to trust you and the personified image you've created for your company.

Take advantage of blogs, whether your own or others' by getting involved and offering useful information. While writing your own blog is important, it is even more vital that you monitor your company's online presence and the word of mouth (WOM) customers generate. Tracking your online reputation can help prevent crises from evolving by catching misinformation early on. Keep up-to-date with what is said about you as well as talk about the industry in general in which you do business.

There is a sort of art to blogging, but being responsible, responsive, and available to customers can help your business greatly.

Any uses of or reasons to blog I may have missed? Anything to add? Click on this post's title and leave a comment!




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Twitter Tools

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Twitter is an important method of communication and keeping in touch with many people. There are many uses of Twitter and people have been using Twitter as a method of making money too. The reason for this is the many number of tools that are available on twitter. If you are out to make money on the internet, then Twitter is a one stop solution for you. There are many methods of making money and all you need to do to use it is to think well and use your creativity. There are many people who have not been thinking in the traditional methods, but out of the hat thinking will make you make that huge amount of profit that you have always been eyeing.

Tweetdeck: This is one of the well known Twitter tools and it allows you to follow who you want to, in a professional method. There are many people on Twitter whom you would like to follow. There are times when you will not be able to keep track of them and at these times, you will be able to use this tool to follow these people.

Just Tweet it: This is also one of the simplest tools that are available in Twitter. Almost all the people who use Twitter use this tool and this tool simply helps you to contact others. This also helps you to keep in touch with other people.

Tweepler: This Twitter tool helps you to organize followers who are following you. There may be many people who are following you and there may be some people who you do not like to follow. There are times when there may be some who are following you, but you have not even heard about the person and want to stop the person following you. All these are possible through the Tweepler Twitter tool. This is very handy at times when you do not want to have any trouble from unknown people.

Twitoria: To contact those who u have not tweeted for long, this Twitter tool is very helpful. The reason for this is that there are many people who would have been on your list for a long time and after a period of time, you lose track of these people and do not tweet. This tool helps to highlight the long lost people on your list and helps to contact them.

These are some of the common tools used in Twitter.




NoGold FIFA WorldCup Fantasy 2010

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Fantasy football is a game based around picking a squad of football players competing in the 2010 FIFA World Cup™ Finals. When your selected players play in a 2010 FIFA World Cup™ match, you will score points depending on their performance. In addition to playing against FIFA.com members from across the world for some fantastic prizes, you can set up private leagues against your friends, family and colleagues.

The 2010 FIFA World Cup™ consists of a group stage where 32 teams are split into 8 groups, with each team playing three matches. The top two from each group then go through to the knockout stage of which there are 4 rounds – a round of 16 through to the final.

The McDonald's FIFA World Cup Fantasy game is made up of seven rounds of matches. Just like the actual World Cup winners, your fantasy team will have to perform well over seven rounds of action to triumph!

To succeed in the McDonald's FIFA World Cup Fantasy you'll need to actively manage your team. Here's our guide of how to play the game and what you should be looking to do at the various stages of the tournament.

PRIZES
  • Prizes will be awarded to top managers of the 2010 FIFA World Cup™ Fantasy Game.

  • Overall top manager will receive a Kia Sorento!
  • The second place runner up and a guest will be invited to attend the FIFA World Player Gala 2010 in Zurich, including flights and accommodation.
  • The third place runner up will receive a national team jersey signed by an entire 2010 FIFA World Cup™ team.
  • The fourth - tenth place runners up will receive a piece of artwork from the FIFA 2010 World Cup™ Art & Collectables collection.
Round Prizes

The top manager for each FIFA World Cup™ round will receive one national team jersey signed by a star player.

Squad selection

You may enter one McDonald's FIFA World Cup Fantasy squad, multiple squads will be deleted. Your squad of 23 players must consist of:
  • 3 Goalkeepers
  • 7 Defenders
  • 8 Midfielders
  • 5 Forwards
The number of players you can select from a single team depends on the stage of the competition:
Stage Players from a single team Group stage games 2 Round of 16 4 Quarter-finals 6 Semi-finals 8 Final and 3/4 playoff 8 Each player will be given a value between 1 and 10. These player values will reflect, in the opinion of the game developers, each player's fantasy points scoring potential.

The total value of your initial squad must not exceed 150 units. This can change as the tournament progresses and player values fluctuate.

Invariably at the end of the group stages, some of the lower value players will be eliminated from the competition. To account for this in the knockout stages your team budget will be increased by 5 units before the Round of 16, with a further 5 units before the Semi-finals.

You will be able to make unlimited free transfers before the tournament so you can keep up-to-date with any last minute changes due to injuries etc.


In supporting World Cup 2010, Nogold.com will organize a fantasy football competition.

We are proudly to announce that special prizes will be given to those who lead the league among nogoldian.


The prizes are:


NoGold FIFA WorldCup Fantasy 2010 King
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1st Runner-UP
RM 100


2nd Runner-UP
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*All nogold members are welcome to participate in this contest. Do enjoy the 2010 FIFA World Cup South Africa. Let's the game begin.


RULES

How to Win
  • Register for the FIFA World Cup™ Fantasy Game and agree to the Terms & Conditions to be eligible to win prizes.
  • Registered players are called 'managers' in the Fantasy Game.
  • All managers should follow the written rules in the 'Rules & Help' section to be eligible for the competition and competition prizes. For more information on how points will be awarded and other rules, please see the 'Rules & Help' section.
  • All managers' points will be calculated after any round is complete, and managers will be ranked accordingly in a league table.
  • Managers can check their scoreboard to view ranking and points throughout the Fantasy Game.
  • A grand prize will be awarded to the manager who gathers the most points throughout the duration of the Fantasy Game. Runners up prizes will also be awarded.
  • The Fantasy Game officially begins on 11 June, 2010 at 15:45 CET and ends at the same time that the 2010 FIFA World Cup final match ends on 11 July, 2010.
  • Only 1 team can be submitted per user(*NG Member).
Game Deadlines

Transfers, initial team selection and substitution priorities must be made by the round deadline (15 minutes prior to the first match of the round) to take effect for that set of matches.

Nogold.com League ID : 347857-81520


REGISTER NOW!!! <--- CLICK HERE








The new Google Advertisers Certification Program

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So everybody has probably read by now that Google has updated and revised its AdWords exam cert program, meaning that everyone now has 6 months to meet the new program criteria or lose their certification. For those who sat the old style GAP (anything prior to December 2009), then you’ll have to sit the new Fundamentals exam plus one other advanced exam. For those who sat the new Fundamentals exam but before the new cert program was released (between December 2009 and May 2010) then you just have to sit one of the other advanced exams.

The exams include the compulsory – Google Advertising Fundamentals Exam, plus any one of the following;

  • Search Advertising Advanced Exam
  • Display Advertising Advanced Exam
  • Reporting & Analysis Advanced Exam

Googles training material for these exams is comprehensive and well structured but don’t include any quizzes or mini tests…but that’s where we come in, right

The best thing about the new cert program is that there is no minimum spend requirement to be Individually Qualified, making it more accessible to those just starting out. More accessible doesn’t mean that cert holders are necessarily less knowledgeable though. With at least one advanced exam now compulsory, you really do have to know your CPAs from your CPMs!

As far as Company certification is concerned, the main change is that Google have lowered the minimum spend requirement. So now, to comply with requirements a company must:

  • Have a billing and mailing address in a country where company qualification is available
  • Have managed at least a $10,000 spend over 90 days
  • Have at least one individually qualified employee
  • Agree to terms and conditions

More information can be found about the new Certification Program at Googles new Program page. … but for preparation and practice questions / mock exam don’t forget to visit us at www.iPassExam.com . We are currently working very hard to bring you revision for the Search Advertising exam, soon to be followed by revision for the Display Advertising Advanced exam and the Reporting & Analysis Advanced exam.





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